Churn-Management Im B2b-Kontext (English, Tim Tecklenburg | Prof Dr Manfred Krafft)
by Tim Tecklenburg | Prof Dr Manfred Krafft
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834908667
ISBN-10
3834908665
Author
Tim Tecklenburg | Prof Dr Manfred Krafft
About the Book
Tim Tecklenburg untersucht, ob das Churn- bzw. das Abwanderungsverhalten von Geschäftskunden anhand eines Data Mining-Ansatzes auf Basis von im Unternehmen vorhandenen Nutzungs- und Transaktionsdaten erklärt werden kann. Es zeigt sich, dass das Churn-Management im B2B-Kontext mit spezifischen Anforderungen verbunden ist.
ISBN: 9783834908667
ISBN-13: 9783834908667
ISBN-10: 3834908665
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Tim Tecklenburg | Prof Dr Manfred Krafft is the author of Churn-Management Im B2b-Kontext. Browse more books by Tim Tecklenburg | Prof Dr Manfred Krafft on GlowMirror.
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Product ID: isbn-9783834908667
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