A Word from Our Sponsor (English, Cynthia B. Meyers)
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Book Details
Publisher
Fordham University Press
Language
English
ISBN-13
9780823253708
ISBN-10
0823253708
Author
Cynthia B. Meyers
About the Book
During the "golden age" of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced "Kraft Music Hall" for Kraft; Benton & Bowles oversaw "Show Boat" for Maxwell House Coffee; and Young & Rubicam ma…
ISBN: 9780823253708
ISBN-13: 9780823253708
ISBN-10: 0823253708
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Cynthia B. Meyers is the author of A Word from Our Sponsor. Browse more books by Cynthia B. Meyers on BookBajar.
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Product ID: isbn-9780823253708
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