Acceptance of Remote Services (English, Nancy Wünderlich)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834919571
ISBN-10
3834919578
Author
Nancy Wünderlich
About the Book
Nancy V. Wünderlich employs a multi-method approach comprising an international qualitative study in Germany, USA and China and a longitudinal quantitative study to analyze remote services. She develops the Interactive Technology-Mediated Service Model (ITSUM) to provide a comprehensive approach of explaining both initial acceptance and repeated, continued usage of remote services in organizations.
ISBN: 9783834919571
ISBN-13: 9783834919571
ISBN-10: 3834919578
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Product ID: isbn-9783834919571
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