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Adoption Von Online-Banking-Services (English, Ingo Garczorz) - Image 1 - BookBajar

Adoption Von Online-Banking-Services (English, Ingo Garczorz)

by Ingo Garczorz

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Book Details

Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783824408030
ISBN-10
3824408031
Author
Ingo Garczorz

About the Book

Ingo Garczorz untersucht den Einfluss unterschiedlicher soziodemographischer, produkt- und umweltbezogener Variablen auf die Nutzungsentscheidung von Kunden. Es wird deutlich, dass sich vor allem Produktgestaltung und Umwelteinflüsse ma geblich auf den Prozess der Adoption von Online-Services auswirken und dass hier gute Möglichkeiten bestehen, durch gezielte Datensammlung, -aufbereitung und -analyse wertvolle Einsichten in das Kundenverhalten zu…

ISBN: 9783824408030

ISBN-13: 9783824408030
ISBN-10: 3824408031

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Ingo Garczorz is the author of Adoption Von Online-Banking-Services. Browse more books by Ingo Garczorz on BookBajar.
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Product ID: isbn-9783824408030