Advanced Technologies Management for Retailing (English, Eleonora Pantano | Harry Timmermans)
by Eleonora Pantano | Harry Timmermans
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Book Details
Publisher
Business Science Reference
Language
English
ISBN-13
9781609607388
ISBN-10
1609607384
Author
Eleonora Pantano | Harry Timmermans
About the Book
The application of advanced technologies to point of sale systems is a promising and relatively unexplored field of study, in particular when considering the introduction of digital content and technologies allowing consumers to interact with products in new ways. Many e-retailers already exploit the opportunities offered by interactive technologies, such as 3D virtual models, in order to enhance consumers shopping experience. Their use in stores…
ISBN: 9781609607388
ISBN-13: 9781609607388
ISBN-10: 1609607384
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Product ID: isbn-9781609607388
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