Advertising Account Planning (English, Carol J. Pardun | Beth E. Barnes | Sheri J. Broyles)
by Carol J. Pardun | Beth E. Barnes | Sheri J. Broyles
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Book Details
Publisher
Rowman & Littlefield Publishers
Language
English
ISBN-13
9781538114063
ISBN-10
1538114062
Author
Carol J. Pardun | Beth E. Barnes | Sheri J. Broyles
About the Book
Advertising Account Planning teaches students to navigate the complex digital account planning processes. Incorporating insights from current advertising professionals, this core text explains what the account planner does and the research needed for account planning to be successful within the digital landscape.
ISBN: 9781538114063
ISBN-13: 9781538114063
ISBN-10: 1538114062
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Carol J. Pardun | Beth E. Barnes | Sheri J. Broyles is the author of Advertising Account Planning. Browse more books by Carol J. Pardun | Beth E. Barnes | Sheri J. Broyles on BookBajar.
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Product ID: isbn-9781538114063
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