Advertising & IMC (English, Sandra Moriarty | Nancy Mitchell | Charles Wood)
by Sandra Moriarty | Nancy Mitchell | Charles Wood
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Advertising & IMC by Sandra Moriarty | Nancy Mitchell | Charles Wood is listed under Pearson on BookBajar. Full details, specifications and reader reviews are below.
Book Details
Publisher
Pearson
Language
English
ISBN-13
9780134480435
ISBN-10
0134480430
Author
Sandra Moriarty | Nancy Mitchell | Charles Wood
About the Book
For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices t…
ISBN: 9780134480435
ISBN-13: 9780134480435
ISBN-10: 0134480430
Reader's Guide
What This Book Covers
- ·The main subject matter of Advertising & IMC
- ·Ideas and detail relevant to Pearson
- ·Context that helps make sense of the material as a whole
Best Suited For
Newcomers to the subject and general readers wanting an accessible starting point.
Why It Stands Out
- ·Ships as a genuine physical copy, checked before dispatch
- ·Covered by BookBajar's 15-day return window
Frequently Asked Questions
What is the price of Advertising & IMC?
Advertising & IMC starts from ₹5185 at BookBajar. Available in Paperback.
Who is the author of Advertising & IMC?
Sandra Moriarty | Nancy Mitchell | Charles Wood is the author of Advertising & IMC. Browse more books by Sandra Moriarty | Nancy Mitchell | Charles Wood on BookBajar.
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What is the ISBN of Advertising & IMC?
Advertising & IMC has ISBN 9780134480435 (ISBN-10: 0134480430). Use this to confirm you're ordering the exact edition listed here.
What can I expect from Advertising & IMC?
About the Book For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers.
Product ID: isbn-9780134480435
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