Advertising Language (English, Tanaka Keiko)
by Tanaka Keiko
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₹4,795
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Total: ₹4,795
Book Details
Publisher
Taylor & Francis Ltd
Language
English
ISBN-13
9780415076470
ISBN-10
0415076471
Author
Tanaka Keiko
About the Book
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on covert communication', puns and metaphors, and the book contains a unique cha…
ISBN: 9780415076470
ISBN-13: 9780415076470
ISBN-10: 0415076471
Frequently Asked Questions
What is the price of Advertising Language?
Advertising Language starts from ₹4892 at GlowMirror. Available in Paperback.
Who is the author of Advertising Language?
Tanaka Keiko is the author of Advertising Language. Browse more books by Tanaka Keiko on GlowMirror.
Is Advertising Language available in Paperback and Hardcover?
Yes, Advertising Language is available in Paperback on GlowMirror. Select your preferred format on the product page.
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Yes, GlowMirror offers free delivery for Advertising Language across India. No minimum order value required.
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Yes, Cash on Delivery (COD) is available for Advertising Language on GlowMirror. You can pay when your order is delivered.
Product ID: isbn-9780415076470
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