
Advertising Language (English, Tanaka Keiko)
by Tanaka Keiko
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₹20,983
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Book Details
Publisher
Taylor & Francis Ltd
Language
English
ISBN-13
9780415076470
ISBN-10
0415076471
Author
Tanaka Keiko
About the Book
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on covert communication', puns and metaphors, and the book contains a unique cha…
ISBN: 9780415076470
ISBN-13: 9780415076470
ISBN-10: 0415076471
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Tanaka Keiko is the author of Advertising Language. Browse more books by Tanaka Keiko on BookBajar.
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Product ID: isbn-9780415076470
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