Advertising the American Dream by Roland Marchand is listed under University of California Press on BookBajar. Full details, specifications and reader reviews are below.
Book Details
Publisher
University of California Press
Language
English
ISBN-13
9780520058859
ISBN-10
0520058852
Author
Roland Marchand
About the Book
It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threate…
ISBN: 9780520058859
ISBN-13: 9780520058859
ISBN-10: 0520058852
Reader's Guide
What This Book Covers
- ·The main subject matter of Advertising the American Dream
- ·Ideas and detail relevant to University of California Press
- ·Context that helps make sense of the material as a whole
Best Suited For
Readers with an interest in University of California Press, from students to hobbyists.
Why It Stands Out
- ·Ships as a genuine physical copy, checked before dispatch
- ·Covered by BookBajar's 15-day return window
Frequently Asked Questions
What is the price of Advertising the American Dream?
Advertising the American Dream starts from ₹4396 at BookBajar. Available in Paperback.
Who is the author of Advertising the American Dream?
Roland Marchand is the author of Advertising the American Dream. Browse more books by Roland Marchand on BookBajar.
Is Advertising the American Dream available in Paperback and Hardcover?
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What is the ISBN of Advertising the American Dream?
Advertising the American Dream has ISBN 9780520058859 (ISBN-10: 0520058852). Use this to confirm you're ordering the exact edition listed here.
What can I expect from Advertising the American Dream?
About the Book It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image?
Product ID: isbn-9780520058859
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