American Sports in an Age of Consumption (English, Cory Hillman)
by Cory Hillman
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Book Details
Publisher
McFarland & Company
Language
English
ISBN-13
9780786498888
ISBN-10
0786498889
Author
Cory Hillman
About the Book
Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines…
ISBN: 9780786498888
ISBN-13: 9780786498888
ISBN-10: 0786498889
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Cory Hillman is the author of American Sports in an Age of Consumption. Browse more books by Cory Hillman on BookBajar.
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Product ID: isbn-9780786498888
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