Analysis of the Cognitive Interview in Questionnaire Design (English, Gordon Willis)
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Book Details
Publisher
Oxford University Press
Language
English
ISBN-13
9780199957750
ISBN-10
0199957754
Author
Gordon Willis
About the Book
Cognitive interviewing, based on the self-report methods of Ericsson and Simon, is a key form of qualitative research that has developed over the past thirty years. The primary objective of cognitive interviewing, also known as cognitive testing, is to understand the cognitive mechanisms underlying the survey-response process. An equally important aim is contributing to the development of best practices for writing survey questions that are well…
ISBN: 9780199957750
ISBN-13: 9780199957750
ISBN-10: 0199957754
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Product ID: isbn-9780199957750
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