Anime's Media Mix (English, Marc Steinberg)
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Book Details
Publisher
University of Minnesota Press
Language
English
ISBN-13
9780816675500
ISBN-10
0816675503
Author
Marc Steinberg
About the Book
In Anime's Media Mix , Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called "media mix" in Japan and "convergence" in the West. According to Steinberg, both anime and the media mix were ignited on January 1, 1963, when Astro Boy hit Japanese TV screens f…
ISBN: 9780816675500
ISBN-13: 9780816675500
ISBN-10: 0816675503
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Product ID: isbn-9780816675500
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