Attitude Strength (English, Richard E. Petty | Jon A. Krosnick)
by Richard E. Petty | Jon A. Krosnick
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Book Details
Publisher
Psychology Press
Language
English
ISBN-13
9780805810875
ISBN-10
0805810870
Author
Richard E. Petty | Jon A. Krosnick
About the Book
Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a co…
ISBN: 9780805810875
ISBN-13: 9780805810875
ISBN-10: 0805810870
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Product ID: isbn-9780805810875
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