Audience Economics (English, Philip M. Napoli)
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Book Details
Publisher
Columbia University Press
Language
English
ISBN-13
9780231126526
ISBN-10
0231126522
Author
Philip M. Napoli
About the Book
Focusing on the electronic media -- television, radio, and the Internet -- Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Examining the relationship between the four principal actors in the audience marketplace -- advertisers, media firms, consumers, and audience measurement firms -- Napoli exp…
ISBN: 9780231126526
ISBN-13: 9780231126526
ISBN-10: 0231126522
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Philip M. Napoli is the author of Audience Economics. Browse more books by Philip M. Napoli on BookBajar.
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Product ID: isbn-9780231126526
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