Audience Evolution (English, Philip M. Napoli)
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Total: ₹6,980
Book Details
Publisher
Columbia University Press
Language
English
ISBN-13
9780231150347
ISBN-10
0231150342
Author
Philip M. Napoli
About the Book
Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditi…
ISBN: 9780231150347
ISBN-13: 9780231150347
ISBN-10: 0231150342
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Product ID: isbn-9780231150347
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