Black Social Dance in Television Advertising (English, Carla Stalling Huntington)
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Book Details
Publisher
McFarland & Company
Language
English
ISBN-13
9780786459445
ISBN-10
0786459441
Author
Carla Stalling Huntington
About the Book
The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical approaches, the text provides a theory of dance for a…
ISBN: 9780786459445
ISBN-13: 9780786459445
ISBN-10: 0786459441
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Black Social Dance in Television Advertising starts from ₹2558 at GlowMirror. Available in Paperback.
Who is the author of Black Social Dance in Television Advertising?
Carla Stalling Huntington is the author of Black Social Dance in Television Advertising. Browse more books by Carla Stalling Huntington on GlowMirror.
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Product ID: isbn-9780786459445
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