Brand Communities (English, René Algesheimer)
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783824480906
ISBN-10
3824480905
Author
René Algesheimer
About the Book
René Algesheimer untersucht den Einfluss von Brand Communities auf Konsumenten und deren Verhalten. Er entwickelt einen netzwerkorientierten Ansatz zum Management sozialen Konsums und damit zum Management von Konsumenteninteraktionen in Brand Communities. Die Anwendbarkeit belegt er an zahlreichen Praxisbeispielen.
ISBN: 9783824480906
ISBN-13: 9783824480906
ISBN-10: 3824480905
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René Algesheimer is the author of Brand Communities. Browse more books by René Algesheimer on BookBajar.
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Product ID: isbn-9783824480906
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