Brand Hollywood (English, Paul Grainge)
by Paul Grainge
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₹13,459
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Total: ₹13,459
Book Details
Publisher
Routledge
Language
English
ISBN-13
9780415354042
ISBN-10
0415354048
Author
Paul Grainge
About the Book
Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.
ISBN: 9780415354042
ISBN-13: 9780415354042
ISBN-10: 0415354048
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Product ID: isbn-9780415354042
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