Brand Society by Martin Kornberger is listed under Society & Social Sciences on BookBajar. Full details, specifications and reader reviews are below.
Book Details
Publisher
Cambridge University Press
Language
English
ISBN-13
9780521898263
ISBN-10
0521898269
Author
Martin Kornberger
About the Book
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociolo…
ISBN: 9780521898263
ISBN-13: 9780521898263
ISBN-10: 0521898269
Reader's Guide
What This Book Covers
- ·They are much exploited, but little explored
- ·In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society
Best Suited For
Science students and generally curious readers.
Why It Stands Out
- ·Ships as a genuine physical copy, checked before dispatch
- ·Covered by BookBajar's 15-day return window
Frequently Asked Questions
What is the price of Brand Society?
Brand Society starts from ₹4603 at BookBajar. Available in Paperback.
Who is the author of Brand Society?
Martin Kornberger is the author of Brand Society. Browse more books by Martin Kornberger on BookBajar.
Is Brand Society available in Paperback and Hardcover?
Yes, Brand Society is available in Paperback on BookBajar. Select your preferred format on the product page.
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Yes, BookBajar offers free delivery for Brand Society across India. No minimum order value required.
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Yes, Cash on Delivery (COD) is available for Brand Society on BookBajar. You can pay when your order is delivered.
What is BookBajar's return policy on Brand Society?
Brand Society can be returned within 15 days of delivery for a full refund. Reach out to info@bookbajar.in or call +91 9087 410 993 to start a return.
What is the ISBN of Brand Society?
Brand Society has ISBN 9780521898263 (ISBN-10: 0521898269). Use this to confirm you're ordering the exact edition listed here.
What can I expect from Brand Society?
About the Book Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored.
Product ID: isbn-9780521898263
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