Brand Society (English, Martin Kornberger)
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Book Details
Publisher
Cambridge University Press
Language
English
ISBN-13
9780521898263
ISBN-10
0521898269
Author
Martin Kornberger
About the Book
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociolo…
ISBN: 9780521898263
ISBN-13: 9780521898263
ISBN-10: 0521898269
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Product ID: isbn-9780521898263
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