Branded Women in U.S. Television (English, Peter Bjelskou)
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Book Details
Publisher
Lexington Books
Language
English
ISBN-13
9780739187937
ISBN-10
0739187937
Author
Peter Bjelskou
About the Book
This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.
ISBN: 9780739187937
ISBN-13: 9780739187937
ISBN-10: 0739187937
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Peter Bjelskou is the author of Branded Women in U.S. Television. Browse more books by Peter Bjelskou on BookBajar.
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Product ID: isbn-9780739187937
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