Branding Center (English, Frank Roost)
by Frank Roost
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₹2,779
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Book Details
Publisher
Vs Verlag Fur Sozialwissenschaften
Language
English
ISBN-13
9783531156767
ISBN-10
3531156764
Author
Frank Roost
About the Book
Global agierende Markenfirmen nutzen heute st rker als je zuvor Gro stadtzentren als B hne, um ihre Produkte werbewirksam zu pr sentieren. Dabei beschr nken sie sich l ngst nicht mehr auf tempor re Ma nahmen wie Plakate oder Events, sondern investieren zunehmend in permanente Einrichtungen, die als Bauten das Stadtbild mit pr gen. Diese Entwicklung wird am Potsdamer Platz in Berlin besonders augenf llig. Dort hat der japanische Konzern Sony einen…
ISBN: 9783531156767
ISBN-13: 9783531156767
ISBN-10: 3531156764
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Product ID: isbn-9783531156767
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