Branding New York (English, Miriam Greenberg)
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Book Details
Publisher
Routledge
Language
English
ISBN-13
9780415954419
ISBN-10
041595441X
Author
Miriam Greenberg
About the Book
Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it…
ISBN: 9780415954419
ISBN-13: 9780415954419
ISBN-10: 041595441X
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Product ID: isbn-9780415954419
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