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Business to Business Marketing (English, Wim G. Biemans) - Image 1 - BookBajar

Business to Business Marketing (English, Wim G. Biemans)

by Wim G. Biemans

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Book Details

Publisher
McGraw-Hill Education
Language
English
ISBN-13
9780077121891
ISBN-10
0077121899
Author
Wim G. Biemans

About the Book

Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field.

ISBN: 9780077121891

ISBN-13: 9780077121891
ISBN-10: 0077121899

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Product ID: isbn-9780077121891