Business Web Strategy (English, Latif Al-Hakim | Massimo Memmola)
by Latif Al-Hakim | Massimo Memmola
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Book Details
Publisher
Information Science Reference
Language
English
ISBN-13
9781605660240
ISBN-10
1605660248
Author
Latif Al-Hakim | Massimo Memmola
About the Book
In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm's Web strategy and its business strategy. Business Web Strategy: Design, Al…
ISBN: 9781605660240
ISBN-13: 9781605660240
ISBN-10: 1605660248
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Product ID: isbn-9781605660240
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