Cases on Consumer-Centric Marketing Management (English, VIMI Jham | Sandeep Puri)
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Book Details
Publisher
Business Science Reference
Language
English
ISBN-13
9781466643574
ISBN-10
1466643579
Author
VIMI Jham | Sandeep Puri
About the Book
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental resear…
ISBN: 9781466643574
ISBN-13: 9781466643574
ISBN-10: 1466643579
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VIMI Jham | Sandeep Puri is the author of Cases on Consumer-Centric Marketing Management. Browse more books by VIMI Jham | Sandeep Puri on BookBajar.
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Product ID: isbn-9781466643574
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