Commercial Advertising (English, Thomas Russell)
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Book Details
Publisher
Routledge
Language
English
ISBN-13
9780415817950
ISBN-10
0415817951
Author
Thomas Russell
About the Book
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct.…
ISBN: 9780415817950
ISBN-13: 9780415817950
ISBN-10: 0415817951
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Product ID: isbn-9780415817950
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