Competing by Design (English, David Nadler | Mark B. Nadler | Michael L. Tushman)
by David Nadler | Mark B. Nadler | Michael L. Tushman
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Book Details
Publisher
Oxford University Press
Language
English
ISBN-13
9780195099171
ISBN-10
0195099176
Author
David Nadler | Mark B. Nadler | Michael L. Tushman
About the Book
If the defining goal of modern-day business can be isolated to just one item, it would be the search for competitive advantage. And, as everyone in business knows, it's a lot harder than it used to be. On the one hand, competition is more intense than ever--technological innovation, consumer expectations, government deregulation, all combine to create more opportunities for new competitors to change the basic rules of the game. On the other hand,…
ISBN: 9780195099171
ISBN-13: 9780195099171
ISBN-10: 0195099176
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Product ID: isbn-9780195099171
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