Competitive Advantage Strategy in Cultural Heritage Management (English, Konstantina Liwieratos)
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Book Details
Publisher
British Archaeological Reports Oxford Ltd
Language
English
ISBN-13
9781407305233
ISBN-10
1407305239
Author
Konstantina Liwieratos
About the Book
This work introduces 'competitive advantage strategy' into heritage management within tourism and general development on the basis of differentiation. It argues that in a long term managerial policy, achieving sustainable conservation through development has a higher probability of success by shifting responsibilities to the public. The lack of a precedent managed in this way has necessitated the creation of a case-study, a strategic management m…
ISBN: 9781407305233
ISBN-13: 9781407305233
ISBN-10: 1407305239
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Product ID: isbn-9781407305233
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