Consumer Value (English, Morris Holbrook)
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Book Details
Publisher
Routledge
Language
English
ISBN-13
9780415191920
ISBN-10
0415191920
Author
Morris Holbrook
About the Book
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
ISBN: 9780415191920
ISBN-13: 9780415191920
ISBN-10: 0415191920
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Morris Holbrook is the author of Consumer Value. Browse more books by Morris Holbrook on BookBajar.
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Product ID: isbn-9780415191920
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