Creating Better Futures (English, James a. Ogilvy | Peter Scwartz)
by James a. Ogilvy | Peter Scwartz
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Book Details
Publisher
Clarendon Press
Language
English
ISBN-13
9780195146110
ISBN-10
0195146115
Author
James a. Ogilvy | Peter Scwartz
About the Book
As a founder and managing director of Global Business Network, James Ogilvy helped develop the technique of scenario planning, which has become an integral part of strategic thinking in both business and government. Now Ogilvy shows how we can use this cutting-edge method for social change in our own neighborhoods. In Creating Better Futures, Ogilvy presents a profound new vision of how the world is changing--and how it can be changed for the bet…
ISBN: 9780195146110
ISBN-13: 9780195146110
ISBN-10: 0195146115
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Product ID: isbn-9780195146110
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