Creating the Customer Driven (English, Jeannette Woodward)
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Book Details
Publisher
ALA Editions
Language
English
ISBN-13
9780838908884
ISBN-10
0838908888
Author
Jeannette Woodward
About the Book
How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this p…
ISBN: 9780838908884
ISBN-13: 9780838908884
ISBN-10: 0838908888
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Jeannette Woodward is the author of Creating the Customer Driven. Browse more books by Jeannette Woodward on BookBajar.
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Product ID: isbn-9780838908884
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