Cultural Strategy (English, Douglas Holt | Douglas Cameron)
by Douglas Holt | Douglas Cameron
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Book Details
Publisher
OUP Oxford
Language
English
ISBN-13
9780199587407
ISBN-10
019958740X
Author
Douglas Holt | Douglas Cameron
About the Book
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a bett…
ISBN: 9780199587407
ISBN-13: 9780199587407
ISBN-10: 019958740X
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Product ID: isbn-9780199587407
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