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Cultural Strategy (English, Douglas Holt | Douglas Cameron) - Image 1 - BookBajar

Cultural Strategy (English, Douglas Holt | Douglas Cameron)

by Douglas Holt | Douglas Cameron

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Total: ₹8,352

Book Details

Publisher
OUP Oxford
Language
English
ISBN-13
9780199587407
ISBN-10
019958740X
Author
Douglas Holt | Douglas Cameron

About the Book

How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a bett…

ISBN: 9780199587407

ISBN-13: 9780199587407
ISBN-10: 019958740X

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ISBN-10: 019958740X. ISBN-13: 9780199587407. Cultural Strategy (English, Douglas Holt | Douglas Cameron) by Douglas Holt | Douglas Cameron. Available on BookBajar.
Product ID: isbn-9780199587407