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Customer-Centric Marketing Strategies (English, Hans-Ruediger Kaufmann | Mohammad Fateh Ali Khan Panni) - Image 1 - BookBajar

Customer-Centric Marketing Strategies (English, Hans-Ruediger Kaufmann | Mohammad Fateh Ali Khan Panni)

by Hans-Ruediger Kaufmann | Mohammad Fateh Ali Khan Panni

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Book Details

Publisher
Business Science Reference
Language
English
ISBN-13
9781466625242
ISBN-10
1466625244
Author
Hans-Ruediger Kaufmann | Mohammad Fateh Ali Khan Panni

About the Book

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the org…

ISBN: 9781466625242

ISBN-13: 9781466625242
ISBN-10: 1466625244

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Product ID: isbn-9781466625242