Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) (English, Paperback, Peter Fader)

About the Book

Not all customers are created equal.Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else.Upending some of our most fundamental b...

Why You Should Read This Book

• Written by acclaimed author Peter Fader
• Published by Wharton School Pr (2012)
• 125 pages of comprehensive content
• Available in English language
• Ideal for students, professionals, and avid readers

Product Details

This edition of Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) is published by Wharton School Pr and was first released in 2012. The book contains 125 pages packed with valuable information. It is available in multiple formats including Paperback and Hardcover editions, making it convenient for all types of readers.

Who Is This Book For?

Whether you are a student, a professional looking to expand your knowledge, or simply someone who loves reading, Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) by Peter Fader is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery option available across India.