Customer Knowledge Management (English, Minwir Al-Shammari)
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Book Details
Publisher
Information Science Reference
Language
English
ISBN-13
9781605662589
ISBN-10
1605662585
Author
Minwir Al-Shammari
About the Book
Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. Customer Knowledge Management: People, Processes, and…
ISBN: 9781605662589
ISBN-13: 9781605662589
ISBN-10: 1605662585
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Minwir Al-Shammari is the author of Customer Knowledge Management. Browse more books by Minwir Al-Shammari on BookBajar.
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Product ID: isbn-9781605662589
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