Customer-Lifetime-Value-Management (English, Markus Hofmann | Markus Mertiens)
by Markus Hofmann | Markus Mertiens
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783322902191
ISBN-10
3322902196
Author
Markus Hofmann | Markus Mertiens
About the Book
Immer mehr Unternehmen entdecken die Bedeutung von Customer-Relationship-Management (CRM). Hofmann legt das erste Buch vor, dass CRM mit dem gleichfalls immer bedeutender werdenden Aspekt der wertsteigernden Unternehmensf�hrung zum Customer-Lifetime-Value-Management (CLV-M) verkn�pft. Er und renommierte Praktiker (von DaimlerChrysler, Mannesmann-Arcor, Siemens oder Deutsche Telekom) zeigen, wie wertvoll und notwendig erfolgreiches CLV-M f�r Unter…
ISBN: 9783322902191
ISBN-13: 9783322902191
ISBN-10: 3322902196
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Product ID: isbn-9783322902191
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