Diffusion Von Innovationen (English, Michael Hensel | Prof Dr Klaus Bellmann | Jan Wirsam)
by Michael Hensel | Prof Dr Klaus Bellmann | Jan Wirsam
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834912459
ISBN-10
383491245X
Author
Michael Hensel | Prof Dr Klaus Bellmann | Jan Wirsam
About the Book
Michael Hensel und Jan Wirsam analysieren und bewerten unterschiedliche Diffusionsmodelle und prüfen ihre Anwendbarkeit auf VoIP. Entsprechend der Modellanalyse werden Erkenntnisse in Bezug auf die Technologieauswahl abgeleitet und auf strategisch-taktischer Ebene Denkanstö e in Form von absatzpolitischen Überlegungen angeboten.
ISBN: 9783834912459
ISBN-13: 9783834912459
ISBN-10: 383491245X
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Product ID: isbn-9783834912459
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