Discrete Choice Experiments in Marketing: Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement (Con...
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Format: Paperback
Book Details
About the Book
The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chapter 1 continues with a description of the con...
Why You Should Read This Book
- Written by acclaimed author Klaus Zwerina
- Published by Physica-Verlag GmbH & Co (1997)
- 173 pages of comprehensive content
- Available in English language
- Ideal for students, professionals, and avid readers
Product Details
This edition of Discrete Choice Experiments in Marketing: Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement (Contributions to Management Science) is published by Physica-Verlag GmbH & Co and was first released in 1997. The book contains 173 pages packed with valuable information. It is available in multiple formats including Paperback and Hardcover editions, making it convenient for all types of readers.
Who Is This Book For?
Whether you are a student, a professional looking to expand your knowledge, or simply someone who loves reading, Discrete Choice Experiments in Marketing: Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement (Contributions to Management Science) by Klaus Zwerina is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery option available across India.
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