E-Commerce im Bankbereich (English, Michael Schleicher)
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Book Details
Publisher
de Gruyter
Language
English
ISBN-13
9783899493962
ISBN-10
3899493966
Author
Michael Schleicher
About the Book
E-Commerce ist ein Ph�nomen, das die gesamte Wirtschaft durchzieht. Seine rasante Entwicklung und die wachsende Bedeutung des Internet haben zu grundlegenden Ver�nderungen im gesamten Dienstleistungssektor gef�hrt. Dies gilt insbesondere f�r Finanzdienstleistungen. Banken sind zunehmend mit einer ver�nderten Wettbewerbssituation konfrontiert, in der die Frage der Kundenbindung vehement an Bedeutung gewinnt. Die Zahl derer, die ihre Finanzgesch�ft…
ISBN: 9783899493962
ISBN-13: 9783899493962
ISBN-10: 3899493966
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Product ID: isbn-9783899493962
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