Event-Marketing in Der Politik (English, Markus Kuhn)
by Markus Kuhn
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Book Details
Publisher
Vs Verlag Fur Sozialwissenschaften
Language
English
ISBN-13
9783531165592
ISBN-10
3531165593
Author
Markus Kuhn
About the Book
Mit dem Event-Marketing politischer Akteure in Deutschland, Frankreich und der Schweiz widmet sich Markus Kuhn einem Modewort unserer Zeit, das nach der Infiltrierung von breiten gesellschaftlichen Schichten und werbewirtschaftlich agierenden Subjekten auch in der Politik und der Politikwissenschaft Einzug gehalten hat. Der Autor analysiert l�nderspezifische Auspr�gungen des Eventbegriffs sowohl in allgemeiner Hinsicht als auch zu Wahlkampfzeiten…
ISBN: 9783531165592
ISBN-13: 9783531165592
ISBN-10: 3531165593
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Product ID: isbn-9783531165592
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