Fairplay Franchising (English, Waltraud Martius)
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Book Details
Publisher
Springer Gabler
Language
English
ISBN-13
9783658048266
ISBN-10
3658048263
Author
Waltraud Martius
About the Book
Dieser Praxisleitfaden beschreibt die besonderen Regeln des fairen, erfolgreichen Franchisings und liefert konkrete Beispiele sowie Instrumente für die tägliche Arbeit. Waltraud Martius, international erfahrene Franchise-Beraterin, macht deutlich, welche Tools Franchise-Geber und -Nehmer nutzen können, um Wertschätzung, Anerkennung und Partizipation zu fördern, und wie diese Soft-Faktoren namhaften Franchise-Unternehmen dauerhaft zum Erfolg verhe…
ISBN: 9783658048266
ISBN-13: 9783658048266
ISBN-10: 3658048263
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Product ID: isbn-9783658048266
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