Festival and Events Management (English, Ian Yeoman)
by Ian Yeoman
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Book Details
Publisher
Routledge
Language
English
ISBN-13
9780750658720
ISBN-10
075065872X
Author
Ian Yeoman
About the Book
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional…
ISBN: 9780750658720
ISBN-13: 9780750658720
ISBN-10: 075065872X
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Ian Yeoman is the author of Festival and Events Management. Browse more books by Ian Yeoman on BookBajar.
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Product ID: isbn-9780750658720
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