Functional Analysis of Political Television Advertisements (English, William L. Benoit)
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Book Details
Publisher
Lexington Books
Language
English
ISBN-13
9780739188989
ISBN-10
0739188984
Author
William L. Benoit
About the Book
A Functional Analysis of Political Television Advertisements is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads from foreign countries. It examines trends in political advertising content over time, contrasts different kinds of spots--primary versus general, incumbents ver…
ISBN: 9780739188989
ISBN-13: 9780739188989
ISBN-10: 0739188984
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William L. Benoit is the author of Functional Analysis of Political Television Advertisements. Browse more books by William L. Benoit on BookBajar.
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Product ID: isbn-9780739188989
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