Fundamentals of Business Marketing Education (English, J. David Lichtenthal)
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Total: ₹13,337
Book Details
Publisher
Routledge
Language
English
ISBN-13
9780789001214
ISBN-10
0789001217
Author
J. David Lichtenthal
About the Book
Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account…
ISBN: 9780789001214
ISBN-13: 9780789001214
ISBN-10: 0789001217
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Product ID: isbn-9780789001214
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