Geld-Zurück-Garantien (English, Matthias Vieth | Prof Dr Dr H. C. Klaus Backhaus)
by Matthias Vieth | Prof Dr Dr H. C. Klaus Backhaus
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834914088
ISBN-10
3834914088
Author
Matthias Vieth | Prof Dr Dr H. C. Klaus Backhaus
About the Book
Matthias Vieth leitet die Wirkungsweise von Geld-zur�ck-Garantien aus Konsumentensicht her. Im Rahmen einer empirischen Untersuchung weist er nach, dass Geld-zur�ck-Garantien grunds�tzlich ein wirksames Instrument zur Steigerung der Kaufabsicht darstellen.
ISBN: 9783834914088
ISBN-13: 9783834914088
ISBN-10: 3834914088
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Matthias Vieth | Prof Dr Dr H. C. Klaus Backhaus is the author of Geld-Zurück-Garantien. Browse more books by Matthias Vieth | Prof Dr Dr H. C. Klaus Backhaus on BookBajar.
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Product ID: isbn-9783834914088
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