Hacking the Electorate (English, Eitan D. Hersh)
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Book Details
Publisher
Cambridge University Press
Language
English
ISBN-13
9781107102897
ISBN-10
1107102898
Author
Eitan D. Hersh
About the Book
Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters - and these variations in data across the country mean that c…
ISBN: 9781107102897
ISBN-13: 9781107102897
ISBN-10: 1107102898
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Eitan D. Hersh is the author of Hacking the Electorate. Browse more books by Eitan D. Hersh on BookBajar.
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Product ID: isbn-9781107102897
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