Handbook of Hospitality Marketing Management (English, Oh Haemoon)
by Oh Haemoon
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Book Details
Publisher
Taylor & Francis Ltd
Language
English
ISBN-13
9780080450803
ISBN-10
0080450806
Author
Oh Haemoon
About the Book
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.The depth and coverage of each topic is unprecedented. A mu…
ISBN: 9780080450803
ISBN-13: 9780080450803
ISBN-10: 0080450806
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Oh Haemoon is the author of Handbook of Hospitality Marketing Management. Browse more books by Oh Haemoon on BookBajar.
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Product ID: isbn-9780080450803
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