Handbook of Research on Digital Media and Advertising (English, Matthew S. Eastin | Terry Daugherty | Neal M. Burns)
by Matthew S. Eastin | Terry Daugherty | Neal M. Burns
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Book Details
Publisher
Information Science Reference
Language
English
ISBN-13
9781605667928
ISBN-10
1605667927
Author
Matthew S. Eastin | Terry Daugherty | Neal M. Burns
About the Book
Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings…
ISBN: 9781605667928
ISBN-13: 9781605667928
ISBN-10: 1605667927
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Matthew S. Eastin | Terry Daugherty | Neal M. Burns is the author of Handbook of Research on Digital Media and Advertising. Browse more books by Matthew S. Eastin | Terry Daugherty | Neal M. Burns on BookBajar.
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Product ID: isbn-9781605667928
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