Handelsmarkenmanagement (English, Johannes B. Berentzen)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834918925
ISBN-10
383491892X
Author
Johannes B. Berentzen
About the Book
Der steigende Anteil von Handelsmarken in Deutschland erfordert eine Professionalisierung deren Managements. Anknüpfend an die konzeptionelle und theoretische Aufarbeitung nimmt Johannes B. Berentzen eine empirische Untersuchung in den drei grö ten Branchen privater Nachfrage nach Konsumgütern vor.
ISBN: 9783834918925
ISBN-13: 9783834918925
ISBN-10: 383491892X
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Product ID: isbn-9783834918925
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