Hb of Culture and Consumer Behavior P (English, Sharon Ng)
by Sharon Ng
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Book Details
Publisher
OUP Us
Language
English
ISBN-13
9780199388523
ISBN-10
0199388520
Author
Sharon Ng
About the Book
Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus…
ISBN: 9780199388523
ISBN-13: 9780199388523
ISBN-10: 0199388520
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Product ID: isbn-9780199388523
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